Shazam is a magic word capable
of being used by select individuals to transform from ordinary humans into
superhumans. It is also the name of the custodian of the Rock of Eternity.
The current holder of the honorific is The Wizard.
Because Marvel
Comics trademarked their Captain Marvel comic book during the interim
between the original Captain Marvel's Fawcett years and DC years, DC
Comics is unable to promote and market their Captain Marvel/Marvel Family
properties under that name. Since 1972, DC has instead used the trademark
Shazam! as the title of their comic books and thus the name under which
they market and promote the character. Consequently, Captain Marvel
himself is sometimes erroneously referred to as Shazam. |